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General Mills' Sales Hit By Shoppers' Turn Against Cereal | Food Manufacturing

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Posted in July
The Associated Press

NEW YORK (AP) — General Mills Inc.'s fourth-quarter profit fell and its revenue fell short of expectations as it deals with shoppers who are skipping the cereal aisle.

The maker of Cheerios cereal, Yoplait yogurt and other packaged foods saw both sales and profit decline in the U.S. retail segment of its business. The company plans to expand its "consumer first" initiative to help it compete with smaller competitors that are appealing to changing tastes.

http://www.foodmanufacturing.com/news/2015/07/general-mills-sales-hit-shoppers-turn-against-cereal
 

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